There are many threads that form the process of keeping in contact with our clients and prospective clients. We should not always be in selling mode, but offer information-rich content which benefits prospects and clients, enforcing trust in your company brand. … Read More

Every good accountant should have a great website, but what sets apart a good one from a bad one? Websites have been hailed the ‘ultimate shop window’, so it’s important to get it right in this digital age. Prospects who are interested in your services are likely to first check your website, even if your […] … Read More

Guest blog by Sean Turner, an SEO manager at Thomson Reuters. Search engines like Google have effectively replaced the phone book. When a prospective client needs a local accountant, they’re no longer reaching for the Yellow Pages. Instead, they’re far more likely to consult a search engine such as Google, or if they’re really techy, […] … Read More

As the dust begins to settle on the new EU data regulations, have you thought about how your firm conducts marketing after GDPR? In the run up to 25 May, you will have reviewed your practice’s privacy statement and reassured your clients that their data is held responsibly, but it’s now a good time to […] … Read More

There’s no doubt that social media for accountants is essential to stay ahead in today’s online market. Many of your potential clients spend large portions of their day online, so missing the chance to be seen by them with relatively little work would be a wasted opportunity. … Read More